Interactive Installation Design at LASALLE
A 5-week intensive at LASALLE College of the Arts sharing R/GA's approach to designing interactive installations — from concept pitching and prototyping to client-ready presentations.
Client: LASALLE College of the Arts
Year: 2026
Roles: Guest Instructor & R/GA Practitioner
Interactive Installation Design, 2026
What a joy it has been these past 5 weeks, to be able to share R/GA's ways of designing interactive installations with this group of enthusiastic, hardworking, and perceptive LASALLE College of the Arts design communication students. To say I'm immensely proud to be a part of this would be an understatement.
The Brief
In 5 weeks, each team:
- Pitched three concepts for an interactive installation activation for a fictional client, paying close attention to their brand, product, and audience
- Developed one concept, fleshing it out with moodboards, references, and user flows
- Built interactive prototypes, and got their peers to playtest them
- Presented the whole process — complete with demos — in a compelling, conceptually-focused narrative to fictitious clients
Student Projects
Artleisure — Jacqueline Tan, Julienne Lim, Ly Thao Le — A motion-generated audiovisual experience for a sportswear brand that makes exercise more immersive and exciting.
Alpine Adventure — Shalom Chew, Christopher Blanco — Fostering closer family ties for a snowboard brand, by simulating an immersive snowboarding experience.
Roundup — Nichelle Tan, Jocelyn Andrea Firmansyah — Turning family furniture into opportunities to play and connect, for a brand selling projectors.
Gourmette — Bryan Emerson Tay, Rakshitha Raghunandan, Sena Kim — A tactile and audiovisual installation that puts the spotlight on the intricate blend of flavours for a sophisticated ice cream brand.
KindLit — Tanishqa Dua, Seoyeon Kim, Gaby Lim — An interactive immersive projection skate park celebrating female skateboarders, akin to surfing.
Credits
- Andreas Schlegel — initiated the course, invited me and R/GA to contribute, and was an outstanding collaborator and teacher throughout
- Nadine Ouellet — for extending the invitation and support
- Diane Leow & Nafhah Noor — making us look and sound good
- Marianne Whitman — unwavering encouragement and support
- Reagan Raj, Jessie Lam, C.J Goh — sharing your processes, inspiration, and support for this course